Tag Archives: Maine industry to boost marketing
Got lobster? Maine industry to boost marketing (see related “Lobster band pushes Atlantic Canada brand”) posted earlier
California has its raisins, Florida its oranges and Vermont has maple syrup. Now, Maine’s lobster industry is trying to market its brand more broadly and increase sales of the state’s best-known seafood. The annual marketing budget for lobsters will increase more than six-fold to $2.2 million under a law taking effect in October, launching what some call a new era for the industry. more@portlandpress 22:13
