Tag Archives: most remarkable re-branding in product history
When Lobster Got Fancy
Once called the poor man’s protein, it was only fit for the poor, servants, prisoners and being soldiers’ staples to everyone’s idea of a delicacy, “The Cockroach of The Sea”- some 150 years ago, did become one of the most remarkable re-branding in product history.,, If today’s lobster wears a top hat, 80 years ago he wore overalls and was probably picking up garbage. The lobster is a self made creature and quite the social climber. So how did they climb the social ladder? >click to read< By Joanne Blais 12:48
