The west Cumbria fishing family saved by social media

When fisherman John McAvoy goes to work, he is gone for days. After two nights at sea and precious little sleep he returns to sell his catch. These days the first in line are the local customers who, following the siren call of social media, saved him and his boat when Covid threatened to sink his livelihood. But Covid put paid to that odd market symmetry, halting the transport of seafood to buyers in France and Spain and shutting restaurants. Were it not for John’s daughters, and their youthful affinity with social media, that might have been the end of the line for him. Photos, >click to read< 08:50

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