Tag Archives: Co-owners Mark Prevost and Wally MacPhee

P.E.I. alternative bait manufacturer sees increased interest amid Mackerel and Herring fishery closure

In 2017, Mark Prevost and Wally MacPhee had an idea to create an alternative, sustainable bait to fish lobster with. With experience in lobster fishing and buying, the pair saw a need for an alternative bait after noticing fluctuations in cost of bait, decreasing fish availability and increasing waste from the use of traditional baits like mackerel and herring. With a few barrels welded together and a hand-cranked meat grinder, the pair experimented with ingredients and field-tested their new product in the waters of P.E.I. and Nova Scotia. >click to read< 11:36

Bait Masters alternative bait got a bump in inquiries after mackerel quotas were cut in May

“We’re just two guys, so there’s going to be some logistics.” A P.E.I. company is getting ready to scale up production as word of its alternative bait spreads across North America, and a cut in the quota of traditional bait leaves fishermen looking for options. Bait Masters started producing their bait sausages in the $1.4 million facility in Nine Mile Creek, P.E.I.,,, Co-owners Mark Prevost and Wally MacPhee embarked on creating a new alternate bait,,, In 2020, a UPEI researcher released his analysis based on field trials of the new bait in P.E.I. bays in the summer of 2019. It found that the new bait sausage created by Bait Masters catches as many lobster as traditional baits, such as herring and mackerel. >click to read< 07:55